So how would one go about taking on this huge endeavor? I will go through those steps, but first let’s back up a bit as I address some of those internet marketing “lies”.
The top internet marketing lie by a longshot is the statement that it can turn you into an instant millionaire. I mean this is true to a point but if you are brand new and you want this to happen, you must be ready to spend 25-30 thousand dollars, and even then it is not guaranteed. This is not something you can just jump into by throwing money at it. So even if you do make a million, by not knowing the total process of how it works, you could be leaving tons of money on the table.
The next fallacy that I come across, is that people think you can find all the information you need to get started online for free. Well let’s take a good look at that. Essentially you can seek out and find tons of eBooks and video’s that will all show you how to build a website, upload and find content and then put links on your page. If you don’t have plenty of money, but you do have lots of time, this will be of great benefit to you.
Let me ask you a question about that fact. Do you think all the best information is listed in free material? Well yea I’m sure you could find some gems buried in all the fluff but would you really want go over large amounts of mundane information?
The last misconception I come across with clients is that they have the idea that they can purely make money and get their website ranked by using the latest SEO tactics that are flying around the internet. I have an opinion on search engine optimization and it is as follows.
SEO does work but it must be used in conjunction with other advertising methods. Look. Google is always trying to weed out any type of internet marketing from it’s top ranked pages. For good reason they have nixed them almost out of existence and I don’t see them stopping this crusade anytime soon.
There will always be those persons who are going to want to make money off people by not being totally honest or up front with them. Those are who we can thank for SEO. Now as for the different search engines algorithms, they are going to be continually changing and so will the SEO tactics that will need to be used.
The truth of the matter is, you are going to have to spend money on advertising as well as coaching or teaching. In most cases I am not simply talking about buying a $37 eBook. The education you will need must be thought of like an investment into college or training.